Thursday, December 27, 2012

Brookside Milk Company

INTRODUCTION Brookside is a well-known entity in the einsteinium African handicraft world. The history of the company is essentially the tale of milk procurement, treat and marketing; the last fifteen years the company has been in existence clearly demonstrate how the company grew from a scummy processing plant in the outskirts of Kenyas Capital Nairobi, to a giant star East African organization (Brookside dairy Limited, 2011). Brookside collects some 95% of Kenyas milk and processes it in their Ruiru plant then they all overspread their long range of well-known dairy and related products finished 3 national distribution depots and 200 large agents, and over 300 sub agents to over 200,000 outlets in East Africa (Brookside dairy farm Limited, 2011). Brookside has set the benchmark for dairy quality in East Africa and this was confirmed when they scooped the coveted Quality Management awards at the alliance of the Year Awards (COYA) in 2006 (Quality Management Practice) and 2007 (Supply Chain Management) (Brookside Dairy Limited, 2011).
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They confuse also received additional numerous prestigious awards both locally and internationally among these atomic number 18 ISO Certification - they were the first Dairy Company in East and Central Africa to be awarded this inaugural award in recognition for their quality handling of their wide range of products (Brookside Dairy Limited, 2011). Brookside products have been broken down into intravenous feeding categories, that is Farm fresh goodness products which are: Farm seraphic Standard Milk, Farm Fresh Whole Milk and Crate-o-Milk. keen-sighted Life Products which are: Whole Milk, Flavored Milk, and Low Fat milk. culture Products which are: Lala, Cup Yoghurt and Tetra pack Yoghurt. Cream Products which are: Butter, Whipping Cream, Double Cream, and Ghee (Brookside Dairy Limited, 2011). References Brookside Dairy Limited (2011) hypertext transfer protocol://www.brookside.co.ke/ If you want to get a full essay, order it on our website: Orderessay

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