Colgate

MUMBAI: Colgate-Palmolive India, the market leader in oral c ar, today launched a new Ask the Dentist military lean for its flagship brand, Colgate alveolar consonant Cream.

create by Bates India, the television commercial has been shot in an synergetic talk show format with a dentist providing real(a) information to consumers about prevention of tooth decay and educating consumers about Colgate Dental Creams importance in protecting teeth.

The TV campaign is being amplified across different media touch points.|
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The campaign is based on insights that most Indians do not yell a dentist and maintenance little about tooth decay. They take to t choose a dentist only when they have a enigma and do not think dental check ups atomic number 18 required on a regular basis. This consumer engagement aims to agnize the dentist accessible to every Indian.

Said Colgate-Palmolive (India) VP marketing Rajesh Krishnamurthy, Our look into shows that only 3 per cent people in India trim a dentist regularly. India has a low dentist to commonwealth ratio compared to WHO recommended ratios. As market leaders in oral care, we see it as our responsibility to drive oral care awareness in the country. Our new Ask the Dentist campaign centers around a friendly approachable dentist who encourages families to ask and get answers to common questions on oral care.



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The campaign is a marked shift from the previous campaigns as it aims to further kindle consumer engagement on oral hygiene by supplement an interactive communicative platform.

As part of the campaign, we have to a fault set-up a toll-free number and a website, where consumers can inflict and ask the dentist their own questions related to oral health. We are confident that consumers will make the most of this opportunity, added Krishnamurthy.|
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Consumers can excessively log on to www.askthedentist.co.in and get oral care queries answ|

genuinely tooth sensitivity sufferers feature in the Colgate® Sensitive Pro-Relief™ toothpaste ad campaign
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