Kudler

Kudlers book Food Marketing Analysis2IntroductionKudler Fine Foods is pull to providing customers with the finest selection of thevery best foods and wines so that your culinary visions can produce true.Kathys Kudler started in 1998 with the opening of the La Jolla retentiveness. Her concept was animmediate success and in two years Kudlers expanded with the opening of the Del Mar location. Her in style(p) store opened in Encinitas in 2003Kathy Kudler gourment food depot vision was to create one store that would stock a wideselection of the freshest ingredients as well as all of the tools a epicurean cook could ever want. Kathy was certain that combining the convenience of one-stop shop withreasonable prices would be a recipe for success and this success was achieved. This melodic theme will focus on the marketing strategy of Kudlers Fine food.Marketing objectivesKudler Fine Foods has experienced significant growth and is straight focused on expandingthe services, improving the efficiency of its operations and change magnitude the consumer buy cycle as a means to increase the loyalty and profitability of its consumers.



Strategic Objective: Increase Loyalty and profitableness of ConsumersOne of the marketing strategy implemented by Kudler to increase revunue is oblation parties in the store to show customers how to prepare specialty foods. This motivatedconsumers to be trained by world-renowned chefs, local celebrities, other food experts, andeven Kathy Kudler herself, and to be invited to exclusive, upscale events. The anticipatedoutcomes will be to increase the customer purchase rate of high margin food and beverageitems and to get consumer to make believe an evening at Kudler Fine Foods part of their social

Kudlers Fine Food Marketing Analysis3network. This increased time in the store will increase the overall revenue per visit andincrease the relative frequency of visits to the store. Consumers will receive multiple entries inhigh-ticket item contests by pitch a friend to the parties....If you want to get a unspoilt essay, order it on our website: Orderessay



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