Ruth's Chris Case Study

Ruths Chris Case Study, Assignment #1 SCMP Course

A. specify the Issues:

Newly public, ingested to provide sustainable growth for stockholders. mint to embark on an accelerated development plan and dissipate our footprint through both company owned and franchised locations

brisk stores were seeing consistent incremental growth but didnt meet the Vision statement and didnt bring epoch-making return to the shareholders

How to expand sustainably while meeting the revenue expectations of the shareholder?

B. Analyzing the Case Data:
o Cause and Effect:
luck was to expand in international securities industrys but which ones:
Net worth of $1 M for franchisee, verifiable inhabit, represent of franchisee etc
Beef-eaters no market if they dont eat squawk
Legally allowed to import beef no market if you cant import beef
high up disposable income - expensive restaurant, need to be able to allow to eat there
Social life culturally people need to go out to eat rather than always alimentation at home
No cultural barriers to U.S.



products/brands cant be anti-American restaurant name and product is very American
sonorous population market niche is small due to cost etc so need to have large population to sire from

o Opportunities and Constraints
Opportunities:
Proven business model, many years of experience which brought good instincts and personal preferences, could use the success of existing franchises to purpose testimony to new potential franchisees, well-defined key success factors, identified 4 potential opportunities and then narrowed it subject to one, look at markets where U.S. restaurants were already successful
Constraints:
Import regulations trammel major(ip) potential markets. Didnt expect to diversify product, didnt wishing to offer new kinds of restaurants, tough requirements for potential franchisees, very limited market availability due to legal environments, social and cultural...If you want to get a full essay, order it on our website: Orderessay



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