Promotion tactics in the Airline Industry

Promotion has become a big aspect after the sad dismantlet of family 11. The way this manufacture has attracted people to them has changed. air duct companies have struggled with making new ways to market their products. particularly since most US airlines stayed off television for months after September 11. This was one of the key ways off attracting customers to the industry. Some companies even stopped Domestic E-Fares (Konrad & Sandoval, 2001). Today airline publicise focuses on price, rather than the pleasure of the flying experience. Companies use the radio, newspapers, billboards in big cities, tops of taxicabs and sides of buses to put their ads on. Even coffee cups in restaurants are starting to be used for advertisement. The industry has glowering more toward e-commerce to keep business going as the sparing slowdown and post September 11 security fears come up to ground legion(predicate) travelers (Dignam, 2002). Also, many of the people in the US now use the Internet to confirm the best prices so this is where advertisement needs to be. Doing this way of promotion also helps the industry reduce the cost of sales and improve customer satisfaction. In addition to selling tickets over the Internet, theyre using special clear and email promotion pricing to keep seats make wide-eyed (Wagner, 2002).

One big promotion that most of the companies in the use is the sponsor flyers miles program. People collect miles when they do some of their daily activities, such(prenominal) as using their credit visor. This is one of the most comfortably known promotions that the airline industry is doing. There are many benefits for consumers that use this program. It offers you discounts, special privileges such as pre-boarding, you can get future benefits, get discount coupons, provides you with special credit card offers, may allow you to add...

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