Executive Summary for Heart of India

The Heart of India is a new quick go to Indian eatery serving an exceptional experience in novel authentic Indian food to be located in the Chicago loop abutting the intersection of Adams and Wabash (See Appendix K). A quick serve Indian food eating house is a unique concept with an atmosphere of the far-east with the sounds of authentic Indian symphony bringing flavourful Indian food quickly during luncheon and dinner at reasonable prices. The restaurant will serve traditional north Indian (Punjabi) cooking featuring flavorful ve perplexarian and bosom dishes as well as appetizers Indian covers, wraps, Indian desserts, and an Indian burger. Customers will digest an option to customize their food with 3 levels of hot spices. Vegetable substitutions will be made for bread and rice for the carb conscious and the menu will include flavorful low fat entrees. Indian food is distinguished by the variety of cooking techniques and the sophisticated use of species and herbs such as cinnamon, turmeric and cayenne. Spices used in Indian food have been shown to have medicinal value (1). The quick serve restaurant business is one of the fastest growing segments of the restaurant persistence in the United States. Between 1970 and 2000 sales in the American fast food sector increased by $104 one thousand thousand dollars (2) and $150.

1 billion is projected for 2007 (3). Americans now spend more money on fast food than on education or new cars (2). The Chicago loop was chosen for the location of the restaurant because there are many businesses and a diversity of destination (See Appendix A.2 for ethnic population). There is high foot profession in the chosen location of over 8,000 people per sidereal day during the work week (4). There are currently no quick serve Indian restaurants in Chicago, but Indian food is no stranger to Chicago. Indian food has been enjoyed by Chicagoans since the 1972 (29) and is still popular today. See Appendix H for near loop Indian restaurant reviews. Our target markets are... If you want to get a full essay, order it on our website: Orderessay

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