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INDIAN INSTITUTE OF FOREIGN TRADE Delhi MARKETING OF SERVICES EPGDIB/2010-12 Course credit: 2 Course outline A: INTRODUCTION, COURSE OBJECTIVES, EXPECTATIONS & sagaciousness Introduction:  Today we live in run economy. away from contributing significantly to the GDP, services offer exciting and intriguing opportunities to B-school graduates. Since services are different from products, the concepts and theories of traditional marketing are rendered inadequate to deal with the complexities of services marketing. Also the unique characteristics of services create specific marketing implications which remain un leaded in conventional marketing. The course aims at examining the service characteristics, their marketing implications and the setting and role of marketing in service organizations. Course objectives: 1. To nominate an in-depth appreciation and understanding of the unique challenges inherent in managing and delivering tint services. 2. Participants will be introduced to and have the opportunity to work with tools and strategies that address these challenges including application of some quantitative techniques. 3.

To go against an understanding of the assert of the art service management thinking by canvass the marketing challenges in different service industries. 4. To prepare the participants to develop effective service marketing strategies. Expectations from the participants: 1. Come to each home well prepared to be able to discuss the compulsory readings and assigned cases in detail. For each case discussion in class, write up your analysis and recommendations beforehand. 2. Actively participate in grumbles as much of the learning will come from discussions during class. 3. pull a professional group presentation that is relevant to the lecture topics and interesting for the class. 4. Internalize the concepts covered in the course, and be... If you want to spring up a full essay, order it on our website: Orderessay

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