Pepsi Strategy to India

Pepsis Entry into India: A Lesson in Globalization Case summary: The chance discusses the major strategies adopted by Pepsi Co (Soft drinks & eat food major) to enter the Indian market in the slow 1980s. Initially the company found it very hard to shift itself to the Indian government as the Indian economy was extremely regulated. So to lure Indian government Pepsi Co do promises of working towards enrichment of the rural economy Punjab by getting refer in the agricultural activities. Pepsi Co also made some(prenominal) promises to make its proposal look very attractive to the Indian government. The slick also highlights the criticism faced by the company. Its mischance to keep many of the promises after it started the operations in India, invited animosity of many politicians & activists. The case also discusses how liberalization of Indian economy helped Pepsi Co & how they employ it to their own benefit. Lastly, the case also talks about the contract farming initiatives taken up by Pepsi Co since the 1990s & analyzes the strategies used by the company to enter the Indian market. Case questions: 1. wherefore do companies like Pepsi need to globalize? What are the mixed ways in which foreign companies can enter a foreign market?

What hurdles & problems did Pepsi face when it tried and true to enter India during the 1980s? The companies like Pepsi need to globalize because their national markets are getting saturated. The external environment can deal serious implication on the profitability of a company. The changes in markets (in this case saturation of domestic market), changes in consumer behavior (decreasing wellness consciousness) led Pepsi to search for new markets. In such cases companies elect markets of emerging countries where there are less educated people who are easy to persuade to use their product. PepsiCo was also back up by the fact that increasing urbanization had already familiarized Indians with leading global brands. Hence Pepsi... If you want to get a full essay, order it on our website: Orderessay

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