Strategic Business Plan for Citigroup

BUS317 ------------------------------------------------- Strategic Management ------------------------------------------------- STRATEGIC BUSINESS PLAN FOR CITIGROUP Group Members: erythema solare Poh Thin31116952 Thng Jiahua Amanda31116999 Khoo Hong Kah Brenda 31076612 Yeow LiQin 31128223 Yeow LiXian 31128241 Lecturer:Mr Frankie Yee Unit Coordinator:Mr Ian Boudville TABLE OF CONTENTS 1.EXECUTIVE compendium1 2.CURRENT SITUATION1 2.1. External Environment1 2.1.1. Political & level-headed2 2.1.2. Economic2 2.1.3. Sociocultural2 2.1.4. Technological3 2.2. Internal Environment3 2.2.1. honour Chain Analysis4 2.3. The merchandises5 2.4. SWOT Analysis6 2.4.1. Implications of Assessment6 3. effort ANALYSIS7 3.1. Industry Key Success Factors7 3.2 Porters 5 Forces9 3.2.1.Implications of Assessment10 4.COMPETITOR ANALYSIS11 4.1. Current seat11 4.2.Immediate Issues to be Addressed by Citigroup12 4.3.Information undeniable14 4.4.Competitive Positioning15 4.5.Competitors Likely Responses to Our Recommended Strategies16 4.6.Recommendations17 5.TARGET MARKET17 5.1. adit17 5.2.

Proposed Transnational Segmentation Approach18 5.3.The Future20 6.OBJECTIVES20 6.1. Short shape20 6.2. Long Term21 7.Growth Strategies21 7.1. Ansoffs Product/Market Expansion Matrix21 7.1.1.Market Penetration22 7.1.2.Product study23 7.1.3.Market Development24 7.1.4.Diversification25 7.2.Evaluation of Strategic Options25 7.3.capital of Massachusetts Consulting Group Growth-Share Matrix27 7.4. GE Model28 8.COMPETITIVE STRATEGIES29 8.1.Expanding Citibank in US29 8.2.Developing Citibanks Women and Co29 8.3.Integrating metalworker Barney & Citibank30 8.4.Leveraging on Government Support30 9.IMPLEMENTATION31 9.1 muniment & Bud rent31 10.EVALUATION & CONTROL32 10.1.Balanced Scorecard... If you want to get a full essay, order it on our website: Orderessay

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