Swot

Cadbury SWOT ANALYSIS Strengths * Brand name and recognition as the sustain largest confectionary brand in the world, owned by the largest confectionary company in the world. * A history of rich culture paving the focusing for generations of loyal customers and advocates. * The fact that Cadbury has a whole foothold in the UK and emerging markets such as India, China, South Africa and Middle East. * The size of the company and its operations acting as an entry obstruction for low and medium size corporations. * The fact that the chocolate confectionary pains has remained solid eve in times of recessions, compared to other industries. * heights financial strength. Achieving global sales of $ 9.2 billion in 2009, with underlie revenues up 5% up on the year, in disceptation with objectives of achieving 5-7% organic growth each year. * The fact that Kraft is strong in US markets gains a competitive edge for Cadbury everywhere some of its main competitors. * The fact that customers consider chocolate to be a low cost harmless indulgence even though the UK government is encouraging people to eat wholesome mainly because of child obesity. Weaknesses * Product innovation is very expensive. This limits the flesh of new outputs the company can put out.

Therefore the is forced to extend existing popular brands (ex: release the same amplification with new flavors) * After the acquisition by Kraft, the company (Kraft) devolve into to a ton of debt ($33.5 billion). This will directly affect Cadbury as the budget will be very limited to hold out new or relatively expensive operations. * fit to new studies, price rather than quality of ingredients in the product seems to be driving sales. This will have an effect on the premium brands of Cadbury. Opportunities * Opportunity to exploit emerging markets in India, brazil (Latin America) and China as the demand for chocolate is increasing with the increase in income levels. * The acquisition... If you want to get a full essay, narrate it on our website: Orderessay

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