Zara Case Study

#1 Inditex has many methods for ensuring loyal fashions, some methods are exceedingly visible while others take place behind the sell sales floor. Perhaps the most obvious signal indicating fast fashion is identifiable by the type of hanger used to peril the merchandise. Regular customers know when a new item has arrived by looking for the black plastic hanger that the item hangs on in the store. Later, the items are switched to wooden hangers but upon receiving a shipment the stave quickly identifies the box marked NEWC and rushes the merchandise to the sales floor. Customers testament not only notice the hanger but they will moot and learn that collections are small, meaning they will sell taboo which creates a feeling of exclusivity and a sense of urgency to leveraging the item. Inditex knows that fast fashion customers are seeking inexpensive chic clothes which is why they decided to meet customer rent by working backwards. They took the final price of the merchandise and therefore determined the production process. Behind the scenes a retail store manager identifies whether an item is a top-seller or not and they grass quickly reorder merchandise by using a simple hand-held device that places the order in less(prenominal) than an hour.

If an item flops, Inditex sales managers are made aware by computers that monitor all of their stores around the world. The monitoring takes place at their headquarters in Spain which also houses their designers who can be considerably and quickly asked to create new designs. The designs are sent to nigh production facilities where they whip up the fast fashions and ship the items to the retail stores. Inditex has mastered their logistical system thus enabling them to refill their retail stores in as little as cardinal days and supply the stores with new merchandise twice a week. They have combined brands into larger shipping volumes which has allowed for the creation of load routes that save money and are more efficient. Inditex has even... If you want to make up a full essay, order it on our website: Orderessay

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