Case Study Marketing

Question 1 : The TiVo Case Study1 . Main Problems : Although TiVo has been able to estimable a loyal customer base subscribers , it is faced with well-nigh significant problems . TiVo s customer base is reflective of less than superstar percent of homes in the US with TVs . There is thus the gainsay of progressing from a small customer loyalty base to a mass market , which is crucial for TiVo s survival as a viable business . This challenge is made quite usurious considering other formidable competitors like satellite and cable TV providers , ReplayTV , and UltimateTV that are operating in the market place . scorn the significant reduction in the price of the TiVo set from the introductory models that sold at 1000 , to current price of in the midst of 246 and 399 , it is still preceding(prenominal) 199 and is thus considered pricey2 . Solutionsa . For TiVo to make significant inroads in to the mass market , it needs to forge partnerships with big players in the media like AOL and NBC who have the leverage and who can afford to spread the TiVo sets to subscribers at a discountb .

TiVo prides itself as an easy-to-use technology but in to penetrate the market and stay competitive , it must be able to offer cutting edge technological innovations that sets it above the competitionc . TiVo needs to diversify its selling strategies to include some discounts or rewards for existing customers who introduce new customers to TiVoQuestion 2 : Aristotle s Ethos , Pathos , and LogosIn ingratiatory communication Aristotle posited that three things are key - credibility (ethos , sensation ( pity , and logic (logos . Advertising mediums like billboards use a rophy of catchy embellishments and thus focus more on the pathos in communication...If you want to get a full essay, coiffe it on our website: Orderessay

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