Advertising Symnol

THE USE OF ENVIRONMENTAL LABELS


Introduction
environmental crisis such as pollution, worldwide warming, ozone depletion, contamination agricultural poisons, deforestation, and a number of other environmental crises are now one of the big issues that the world is go about (BBC, 2004; BBC, 2007). Due to the environmental crisis, the unripened market segment exists as well marketers are responding to this green consumer demands by creating new ware innovations.
The growth in mass concern about the environmental issues has led to the emergence of people start consuming environmentally rock-steady products. How do consumers identify environmental products? Although, consumers make choices found on other closing criteria, one of the ways is from identifying the product packages or labels which provide an informative base for consumer to make choices. Environmental labels are increasingly being recognised as an eventful marketing tool for identification of green products (DSouza, Taghian and Lamb, 2006). Nevertheless, does the environmental labels are understandable enough for the consumer to grasp the real meanings are soundless questionable.
This paper indicates the influence of environmental labels on consumers towards the environmentally safe products.





Green Consumers
According to the Green Consumer Guide (Elkington and Hiles 1988 cited in Peatie 1995) green consumers are people who avoid products which are likely to modify the environment, endanger the health of consumers and others, harming other countries especially developing countries, and eventually using materials that endangered species or animals. Subsequently, Wasik (1996) stated that green consumer makes decision based on the earth friendliness of a product. However, Coddington (1993) argued that no product can be considered genuinely green unless it is too manufactured in manner that causes minimal environmental damage.

The use of Environmental Labelling and Claims
Environmental label or some might...If you exigency to get a full essay, order it on our website: Orderessay



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