Home Depo

Marketing
11-17-10

Home stores
Marketing Approach

Founded in 1978 Home Depot is the lands humongousst home proceeds franchise. Marketing to the average do it yourself individual as well as those who oversee large scale construction projects, Home Depot caters to the needs of a large consumer base. By continuously offering brisk products and function the Home Depot is subject to market goods that continue to repay their consumers needs. By marketing through radio, television, Internet, and mail, Home Depot is able to make their products available to millions.

By analyzing Home Depots estimation of its internal Strengths and Weaknesses and its external Opportunities and Threats (Kerin, Hartley, Rudelius pg.40) problems with in the company can be addressed and put the organization on the path to the largest manageable profit increase. Home Depots biggest strength is their name. As the largest home mendment franchise Home Depot gives the customers an assurance that the products or go they ar purchasing are the best quality for their m one and only(a)y. If consumers are unsatisfied with their purchase they have the ability to return the goods for a full refund.



Though on that point are few weaknesses, one could say that Home Depot fails to market its products as in effect as it could. Their opportunities tie in to their weaknesses of opening up new markets and increasing the availability of goods to meet new consumer needs. The main threats veneer Home Depot is Lowes as well as different home improvement franchises and the similarities in their products and services.

Home Depots primary betoken market is the average homeowner who is looking to continuously improve their property. By teaching classes on house hold repairs such as sheet rock repair, tiling, and more the homeowner is able to complete the project with out having to pay some to do it. Because the project can be done for less there is more of an incentive to do the remodel....If you want to get a full essay, order it on our website: Orderessay



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