Kraft Food

Creating
a more
delicious
innovation
Our 2010 repOrt

Message from Our Chairman and
school principal Executive Officer

a2b

always since my first job selling
girl scout cookies, i believed
that pipeline could be a force
for good. to solar day, i know it is.

irene B. rosenfeld
Chairman and
Chief Executive Officer

as a global food company, we gage help raise
people upâ€"out of hunger, out of poverty, toward
healthier lifestylesâ€"through what we derive and
how we make it. Millions of times a day … in ways
big and small … quite literally about the world,
were doing just that. and we do it at multiple
points in our render chain … from our agriculture
Business is a vital part of the mastery of most
sourcing initiatives that have made us a leading
nations. from Chile to China. the linked states purchaser of sustainable cocoa, coffee and
to ukraine. Well-run businesses contribute to
cashews to our finished products, exchangeable Biskuat
society in so many ways: Providing jobs, creating and tiger fortified biscuits that help indonesian
robust supply chains, revitalizing communities,
moms add up their kids get the right vitamins
innovating solutions for some of the worlds
and minerals to grow to their beat potential.




toughest challenges, contributing to public
coffers and delivering sh areholder returns that
Creating a more delicious world is a lofty
enable further investment. But companies that
goal to be sure. But we make it achievable by
can successfully and at the same time balance
taking a pragmatic approach. first, we focus
the short- and long-term interests of the
our efforts where we can make the greatest
multiple constituents they serve can do the
difference. Our global priorities are food safety,
most good. they can, indeed, change the
health and well-being, and sustainability. next,
world for the better.
we agree on the goals, strategies and actions
thats one of the reasons im so proud to
be leading Kraft foods, where we say that...If you extremity to get a full essay, order it on our website: Orderessay



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