Mcdonald

Contents
Executive Summary3
1.0 Company Overview4
1.1 Opportunity4
1.2 Threat5
1.3 guardianship and Vision5
1.3.1 Mission Statement5
1.3.2 Vision5
1.3.3 Values5
2.0 external Environmental Analysis.6
2.1 Economic Environment.6
2.2 Natural Environment.7
2.3 Legal and Political Environment.8
2.4 scientific Environment8
3.0 Industry Analysis10
3.1 Rivalry among existing industriousness firms11
3.2 Threats from substitute products11
3.3 The threat of new entrants11
3.4 talk terms power of suppliers11
3.5 Bargaining power of buyers12
4.0 Competitor Analysis13
5.0 foodstuff Analysis14
5.1 Market Trends14
5.2 Market Size and Growth15
6.0 Buyer psycho digest19
6.1 psychological factors19
6.2 Personal factors19
6.2.1 Age19
6.2.2 Income, Education and Occupation20
6.3 Social Factors20
6.3.1 Family smell Cycle20
6.3.2 Social Class20
6.3.3 Lifestyle20
7.0 Internal analysis and core competencies22
7.1 Strength22
7.2 Weakness22
8.0 division, Targeting, Positioning23
8.1 Market Segmentation23
8.2 Targeting24
8.3 Positioning24
9.0 Marketing program of McDonalds26
10.0 Financial act Evaluation28
11.0 Articulation of alternatives problems and issues31
11.



1 Need of Family Value Meal31
11.2 contain Reach31
11.3 Unhealthy Perception31
Appendix32
References34

Executive Summary

The front section of this case study will introduce the desktop of McDonalds in Malaysia, the mission and vision of McDonalds and also the opportunity and threats of McDonalds. aft(prenominal) the brief introduction is the external environmental analysis of McDonalds.

The contiguous section analyses the fast food industry through doorkeepers five forces model as well as the competitor analysis that consist of Burger King and KFC. Subsequently, market analysis is conducted to indentify the market trend and also the market size and growth.

close is the analysis of the buyer analysis. The...If you want to get a undecomposed essay, order it on our website: Orderessay



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