Mr. Thomas Lavelle

“Pretzel Wars”, CNN

If you live in Philadelphia or the surrounding aras, you can not travel to far without passing a soft pretzel shop. wooly pretzels have always been a downular snack end-to-end the Philadelphia region. In the medieval, soft pretzels were made by neighborhood bakeries, straight off there being sold by corporations with many franchises along the tri state area. The pretzel market is dominated by the bounteous Four. Jim’s Soft Pretzel Bakery, A Taste of Philly, Pretzel Boys, and Philly Pretzel mill are the major(ip) players in the soft pretzel wrinkle. What’s interesting about the free Four is that all the owners/entrepreneurs all started selling pretzels for mom and pop stores at a very young age. Now the owners of the Big Four are running there own multi zillion dollar business. The undisputed kings of the market is Dan Dizio and Len Lehman, owners and creators of Philly Pretzel Factory, with more than forty million in yearbook sales. Between the Big Four, there are more than one nose candy sixty stores throughout the region.
Entrepreneurs relieve oneself new businesses in the face of risk and uncertainty for the consumption of achieving realize and growth. One of the main characteristics of an entrepreneur is willingness to take initiative.



Dan Dizio and Len Lehman, owners of Philly Pretzel Factory saw a lack competition in a very popular market and took advantage of the opportunity. As for achieving profit and growth, since 1998 when the original store has opened, they now have one hundred twenty stores and accumulate forty million in annual sales.
A partnership is a business between cardinal or more owners. The owners of Philly Pretzel Factory took their own money and started their business together.
Core Competencies are the capabilities that allow your business to vault past your competitors. There are nine steps in the heart competencies.
-Step 1- Vision and Mission Statement
-Step 2- Strengths and Weaknesses
-Step 3-...If you want to get a replete(p) essay, order it on our website: Orderessay



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