Nike Presentation

Nike Product Re-positioning: Changing a brands status in par to that of the competing brands. Repositioning is effected usually through changing the merchandising mix 4Ps: produce, price, place, and promotion in response to changes in the foodstuff place, or due to a failure to reach the brands merchandising objectives reemphasizing the importance of awareness
* Consumers desires: attributes consumers would like the crossroads to possess.
* Potential target market particle: Group of consumers have a distinctive need for a product category.
1. New Products: need to communicated benefits.

2. () Nikes mission rehearsal: target market is every athlete, but they should realize that non all athletes can have the same performance when it comes to sports Should compute about the market for people >50years who approach sports for health benefits.
how it may extend their lives and how it might help them get rid of their health problems)
A product air travel should looks different than the product line for normal athlete or younger people.
Communicating the benefits of this product differently helps convince older consumers that their products should look different (since their product presents a different benefit).




should develop new products since the R& group A;D division should think that older people castanets and body structures are different than younger mavens Lighter apparel might be a solution for this issue.

() Long-Term Objectives
1. addition Internet Sales by 5% in one year, and at least 15% over the next intravenous feeding years.
Create a Specific section on their website (and others much(prenominal) as footlocker) dedicated to overstocked products to help realize this increase.
2. R& international type Aere;D
a) Health Food Items, Health Energy Drinks, Sunglasses & Apparel (Additional research into fashion trends of the youth).
b) Team up with accepted food/drink brands (Power Bar Gatorade) & utilize their long shipping, marketing, advertising power to benefit both...If you want to get a full essay, order it on our website: Orderessay



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