Underarmour: Athletes Run

Jahanzeb Sarwar
Professor Astras
English 111
September 27, 2012
Underarmour: All Athletes Run
Under outfit is a brand that deals with sport clothing. In 2012, they released an advertisement call Athletes Run. The advertisement includes a background consisting of highways and concrete walls. The convulse is also visible in the advertisement. There is a of import text that reads Athletes Run followed by a small subtext that relates to the principal(prenominal) text. The advertisement also portrays two people draw and quarterning succession wearing Under armor clothing. Under Armour shows the endeavor of athletes by showing the rargon setting and the hard litigate that is beingness emphasized by the athletes in the advertisement.

Athletes usually reign during the day or at a time where more or less people have completed many tasks. However, the setting that is being captured in this advertisement by Under Armour shows a different story. The background shows a dark blue set up with two highways. There is also a lamp post in the middle which is releasing a bright white light. The dark blue color of the sky and the white light showed by the lamp post makes it predictable that this takes place early in the morning.



This shows that the athletes that are shown in this advertisement are very determined to run because most people are sleeping early in the morning. The posture of the athletes also supports the idea of the ambition that is being exerted in the way that the athletes are working very hard. Both the young-begetting(prenominal) and the female athlete have their hands and lets moving as far as possible.

In this advertisement, Underarmour is mainly targeting athletes that run. Under Armour believes that athletes have different reasons for running, but in the end, all athletes run. This move be supported by the fact that Athletes Run: is in large bold letters. The advertisement shows that athletes have running as a common hobby. This can be supported by the subtext saying Some athletes run to train, some...If you want to get a full essay, order it on our website: Orderessay



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