Viet Tien

Introduction:

Viet Tien has done vigorous so far in establishing a strong bearing in the Viet Nams men garb market. Strong competitor sustain been catching up and it is necessary for Viet Tien to re-evaluate its current strategies and plans on how to stay on ahead in the race.

1) SWOT Analysis of Viet Tien Company:

Strengths High skills and productivity: Viet Tien has a contingent workforce who had been trained and worked for a long time. Broad internet of agents: more then 400 agents and shops and supermarket chains Low labour cost. Viet Tien had received ofttimes support from the corporation. Because Viet Tien is is a company indoors the state-owned Vietnam National Textile And Apparel Group Larger size: Viet Tien has flexbile size for different type passel from size 32 to 48.

Weaknesses Marketing policies poor: lack of marketing strategies and supporting activities. Inflexible price polices: there is non much promotion in products price. Materials of garment were imported so that make price of products higher. Product and pattern are not designable. Very less design style.

Opportunities Viet Nam is a developing economy so that good to expand the business. High opening move to increase sales and boost profit margins as Viet Tiens raiment is a high margin product More topical anesthetic suppliers of fabrics and accessories. Viet Tien shirt - increasing demand for beautiful clothes-a young course of instruction should apply. High GDP harvest-tide correlate with higher income and spending power

Threats Competitors aggressive growth strategies.In garment market, Viet tiens shirt is growth very fast and holding market share Vietnam economic likely to affect local economy & growth potential. More economical brands arduous to cater for lower market segments. The price of men shirt may low down. Potential competitors - local manufacturers and new players entering Vietnam post WTO - China, or...

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