Rosewood Hotels

CASE rosewood Hotels rosewood tree Hotels perplexity is laborious to boost its customer cognizance by ever-changing its mark system. They are planning to attach the name rosewood to each its properties and they believe that this bequeath back up in making their rat more visible and hence getting more multi situation repeat customers. It was found through peerless of their surveys that in suffer of the fact that some of the Rosewoods properties have more than 40% returning guests, only 5% of its guests visited multiple Rosewood properties. The management felt that on that point exists a big capableness to increase its returning guest score crosswise its contrary properties through this fresh piting initiative. Also it ordain befriend in educating its customers about Rosewoods sundry(a) properties and help in increasing the sales of its brand crosswise locations. Advantages of this fresh branding dodge: * Increasing customers awareness about the Ros ewood brand. * Increasing the sales revenue. * Having high brand recognition. * Having more cross-selling rates. * Having more multi property visits by its quick guests. Disadvantages of the new branding strategy: * Increased marketing costs. * greathearted flip in companys culture. * Resistance by several(prenominal) guests and employees.

* Increased competition with corporate-branded hotels. * Losing the uniqueness and one of a engaging advantage of its individually branded properties. It is true that there willing be several benefits and gains if this branding initiative is efficiently seeed. there will be increased brand recogn ition and profile but on the other hand it ! would be a challenge to provide same quality experience to its guests crossways different locations. There would be financial benefits after this strategy is implemented but the risk of losing some existing customers who m value the uniqueness of individual brand looms large. Once they implement this branding, Rosewood management should educate its...If you want to get a skillful essay, order it on our website: OrderEssay.net

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