Nasa

Public transaction Review 31 (2005) 253261 From lift take away to landing: NASAs crisis communication speculation and resulting media coverage chase the contender and Columbia tragedies Ryan M. Martin a , Lois A. Boynton b,? b University of Cincinnati College of Law, Cincinnati, OH, USA College of Journalism and Mass Communication, University of North Carolina at chapel Hill, NC 27599-3365, USA a Received 3 family line 2004; received in revise form 25 January 2005; evaluate 1 February 2005 Abstract NASAs public relations nominal head pursuit the explosion of the contention in 1986 is considered an example of crisis communications failure. After the Columbia possibility in 2003, NASA was praised for its successful intervention of the crisis. This paper identi?es how quadruple newspapers presented NASAs crisis communication efforts following the two crises, utilizing widely accepted crisis communication concepts associated with stakeholder theory. Resul ts showed that the print media describe that NASA followed speci?c communicative practices and accorded NASA much positive coverage following the Columbia disaster than the contention disaster. © 2005 Elsevier Inc. All rights reserved. Keywords: Crisis communication; Stakeholder theory; NASA; Columbia; Challenger 1. Introduction At 11:38 a.m.

EST on January 28, 1986, the space razz Challenger launched skyward solution its tenth mission into outer space. The ?ight had been slow up for 3 days because of poor weather, and NASA of?cials eagerly watched as the shuttle ?nally got off the ground. Then, the unthinkable occurred. Approximately 73 seconds and 10 miles afterward takeoff, t he space vehicle suddenly exploded leaving ! only two ? apparel author. Tel.: +1 919 843 8342; fax: +1 919 962 0620. E-mail ad execute: lboynton@email.unc.edu (L.A. Boynton). 0363-8111/$ front front matter © 2005 Elsevier Inc. All rights reserved. doi:10.1016/j.pubrev.2005.02.014 254 R.M. Martin, L.A. Boynton / Public dealings Review 31...If you want to get a full essay, dress it on our website: OrderEssay.net

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