The Media in Run-Up to the April Elections

EDITORIAL THE MEDIA IN RUN-UP TO THE APRIL ELECTIONS As we get in the duncish of the electioneering campaigns for the April 2011 general elections, the role of the media has become very critical. to a greater extent than ever before, our primary obligation to society of molding macrocosm opinion takes a new and urgent relevance. Owing to the epochal nature of the elections, which the rest of the world is aw atomic number 18 and pass oning to see us in making a success of, the hazard have become exceedingly high. In the circumstances of these imperatives it becomes both so crucial what the media does or does not do to crook for good the outcome of the April elections. The readings so far, especially with some of the instill media, fall short of admissible standards. The reportorial in some cases is getting unfairly slanted. The facts, in a couple of features bowations, are some quantify not as sacred as the profession demands. unless by far, our greatest worry is that some media organizations are crowing the impression that they are willing to become part of the man relations outfit of political parties and individual politicians. These are un estimable practices that have the potential of diminishing not only the medias credibility, but also grossly misleading public opinion, which we are supposed to mold.

We admit that Nigeria is in very difficult measure â€" politically and economically â€" which strays a lot of pressure on people and institutions to find creative ways out. However, in times like this peoples will-power to stay the course is put to the ultimate test; and this not least, is applicable to media practitioners as well. The interest for the April elections are so high that we can ill devote to put at risk the integrity of the media in articulating options for the correct to the public to digest and act upon. What we say, write or present to the public will determine, to a large extent, how their opinion will shape or tilt. Therefore, we are under grave moral, ethical and... If you want to get a full essay, order it on our website: Orderessay

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