Implementing Leadership Change

take on Ruiz, CEO Invested $2 million for startup business, and he is excited about IPO opportunity, since the company is grown to a $400 million. he has brought in technology and industry cognition to the company. He has engaged his leadership team, and an external cosulting firm to surface a sound strategy to ensure tht Gane mavin serves the frequent but leaves a legacy of his work. Michelle Houghton, CFO -- Michelle Houghton, Chief monetary incumbent: Part of the start-up five, Michelle invested everything she had into Gene One and, as a result, feels a strong sense of ownership and emotional fastening to the company. Don and Michelle share a solid working kindred and friendship; in fact, with their spouses, they socialize often. Reserved and quiet, Michelle is often monstrous for a pushover when in truth, she is passionate about issues that tack together the company at risk and has been very successful in securing funding from government and private investors. At 35, Michelle had never to begin with directed Finance in a large pile or been involved in an IPO; nonetheless, she has earned a credible reputation with the leadership team, the Board, the FDA leadership and the government.

Charles Jones, Marketing Officer: Two years after Gene Ones start-up, Don recruited 35-year-old Charles because of his reputation for smart risk-taking and his biotechnology connections. Don saw him as the perfect person to develop and implement Gene One marketing strategy. Self-confident and moral, Charles easily garners trust for himself and the company. He has no personal investment in Gene One, but his sea captain pride motivates him to work hard at defining products that go away sell, and creating a Gene One brand image that is synonymic with technology innovation, future of America, potential for major economic returns, and so on But Charles likes to focus on the big picture rather than the details, which means his efforts to design and implement a marketing stand have yet to be... If you want to get a good essay, order it on our website: Orderessay

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